The ‘Mad German’ 40 Years On

If you take a stroll with Friedrich across his farm near Gibraleón today, the first thing you’ll notice is the noise: a literal wall of birdsong. But behind this idyllic scene lies a radical choice made years ago—one that flew right in the face of convention. Today, having held Demeter certification since 1994, he’s living proof that his “madness” was the only logical response to the crisis facing our soil.Forty years ago, Friedrich fell in love with Finca Jelanisol-Montebello during a trip to Spain. At the time, he was working as a middleman for conventional fruit and veg. Two things happened back then that made him stop and think: A friend gave him a book on permaculture by Bill Mollison, which sparked an idea. While visiting a farm in Italy, he found himself desperately digging for earthworms. When the farmer told him there weren’t any “because you don’t need them,” Friedrich began to question everything. A Holistic Vision: Everything is ConnectedFor Friedrich, farming isn’t an isolated job; it’s part of a much bigger picture. He holds a deeply philosophical, holistic view of the world where everything—from soil microbes to the end consumer—is linked. He doesn’t see his farm as just a production site, but as a living organism where people and nature live in harmony. In his eyes, a peaceful society can only exist if we produce in tune with nature. If we get it right, there’s enough for everyone—we just can’t afford to destroy the foundations.One of the biggest things driving Friedrich is a deep-seated worry about the state of the modern diet. He explains that much of the food we eat today is “empty.” By this, he means conventional produce that, thanks to pesticides and long storage times, has lost any real nutritional value. He lives by the rule: Healthy Soil = Healthy People. Only living, regenerated soil can produce fruit that actually nourishes the body.One of the first things Friedrich did was build a large pond—not for irrigation, but purely for the birds, frogs, ducks, and fish. It also acts as drainage during heavy rain. They produce their own organic fertiliser using microorganisms, supplying the trees with a steady stream of minerals through a drip irrigation system.

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