Regenerating the landscape with trees: CrowdForest

As we prepared to integrate meat and egg producers into CrowdFarming, we began consulting with farmers who share our values—mostly leaders of the regenerative movement in Europe. We discovered that many operate on the fringes of the organic label. This article explores the main hurdles these producers face when advancing regeneration while maintaining organic certification. Before we dive in, let’

Understanding the risks of growing stone fruit is key to appreciating why peaches, apricots, and nectarines are so complex to cultivate under an organic and regenerative agricultural model. Their short growing cycle, high sensitivity to weather conditions, and limited post-harvest lifespan create a scenario where precision and timing are critical factors.Why is the stone fruit growing season so short?Most summer stone fruits complete their entire development cycle, from blossom to harvest, in under ten weeks. This rapid evolution drastically reduces the margin for error for the farmer. The window for an optimal harvest is not only brief but also highly variable, depending on the speed of ripening and meteorological events.Increasing climate volatility in Europe adds a layer of unpredictability. A specific example can be found in the region of Catalonia, where organic stone-fruit farmer Jordi Garreta explained how this year’s prolonged spring rains interfered with the fruit set and final ripening, affecting the available harvest volumes. Furthermore, several hailstorms damaged and split some of the fruit.Each variety presents specific vulnerabilities: Cherries are prone to splitting with sudden rains. Apricots are particularly sensitive to thermal stress. Peaches are highly vulnerable to fungal diseases in high-humidity conditions. A regenerative and organic approach to the risks of growing stone fruit Farmer Jordi Garreta, Grup Garreta Farm, Spain In conventional agriculture, the control of pests and diseases often relies on the use of synthetic inputs. The organic and regenerative approach, however, seeks to create a resilient ecosystem, addressing the root cause of pests — an unbalanced ecosystem that allows excessive growth of a specific organism  —  instead of the consequences. As Jordi Garreta explains: “The main pests and diseases are aphids, earwigs (Forficula auricularia), and fungi like Monilia and Rhizopus. The best way to combat them is to have a crop that is well-balanced in its nutrition, meaning that each tree uses its own tools to fight off pests. If this is not enough, we use kaolin, nettle slurry, or diatomaceous earth. We plant flower strips and allow spontaneous wild herbs to grow to encourage biodiversity, which creates a more resilient ecosystem against pests, among other benefits.” Jordi Garreta Farmer at Grup Garreta Scientific research supports these practices. For example, a 2022 study found that tree rows closest to perennial flower strips averaged a 60% increase of predators per branch, compared to those found in control orchards without flower strips. These methods not only addresses pests in the short term, but also prioritises the long-term health of the soil and the ecosystem, which ends up paying back by increasing the ecosystem’s resilience.What are climacteric fruits, and how does it affect their flavour?Most stone fruits (with the exception of cherries) are climacteric, meaning they continue to ripen after being picked, thanks to the internal production of ethylene. While this allows farmers to ship fruit that is still firm, it demands precise timing. Harvesting too early results in flavourless fruit; harvesting too late makes transport difficult, especially in organic farming where many chemical preservatives and treatments are prohibited.Post-harvest losses are one of the biggest challenges facing the food system. According to the FAO, fruits and vegetables suffer the highest loss rates, exceeding 20% ​​globally before even reaching stores. Within this category, delicate and perishable fruits such as stone fruit are particularly vulnerable to mechanical damage and over-ripening, specially given the high temperatures in the season in which they are harvested and shipped.This is where production models diverge significantly: The conventional model: The food industry has adapted to these biological limits through early harvesting, cold storage, and prioritising varieties selected for their durability rather than their organoleptic (smell and flavour) qualities. Supermarkets often pressure producers to deliver uniform, long-lasting products at low prices. This model depends on an intensive cold chain and production surpluses, which typically ends up in high food waste and comes at the expense of flavour and nutritional density. It is estimated that stone-fruit losses from farm to table can range from 20 to 50% globally.  The direct sales model: By harvesting on demand, the fruit is picked at its point of physiological maturity, prolonged cold storage is avoided, and overproduction is reduced. This not only minimises food waste but also preserves the product’s integrity and allows for fairer pricing structures that reflect the high risk and labour intensity required to grow these fruits without synthetic inputs. A practical guide to at-home conservationOnce the fruit arrives at your home, its proper handling is essential to enjoy its maximum quality. Ripen at room temperature: If your peaches, nectarines, or apricots are still firm, leave them at room temperature, away from direct sunlight. To know if a peach or apricot is ripe, the key is not always the colour, but the touch and the aroma. You will know they are ready when they yield slightly to a gentle press and give off a fragrant aroma. Refrigerate after ripening: Once ripe, you can move them to the fridge to extend their life for a few more days. Low temperatures (especially below 8 °C) can impair the development of flavour and texture in fruit that has not yet ripened. The case of cherries: As they are non-climacteric, cherries do not ripen after harvesting. They should be refrigerated immediately to maintain their freshness. Wash just before eating: Avoid washing the fruit before storing it, as moisture can accelerate its decay. Wash it just before you intend to eat it. To know more about how to handle your summer fruit, here you have a specific article to guide you through.Towards a resilient model for a vulnerable sector Farmer Anita Minisci, Azienda Agricola San Mauro, Italy The combination of short seasons, high climate sensitivity, and market pressures are the main risks of growing stone fruit, making summer stone fruit production one of the most complicated sectors of organic fruit farming. As climate volatility increases, producers will face greater uncertainty. Supporting producers through transparent and direct supply chains is not just a consumer preference; it is an essential shift to sustain production models that prioritise soil health, quality nutrition, and long-term resilience. 

What if everyone could name their favourite farmer? We can often name our favourite chefs, dream to visit their restaurants, or buy their cookbooks. But when asked to name a single farmer, many draw a blank. This anonymity isn’t just a symptom of a broken food system—it’s one of its root causes. To scale regenerative-organic agriculture and make it the industry standard, we need more than new practices; we need new role models. This was a key discussion point on our podcast episode with Analisa Winther, co-founder of Top 50 Farmers.The Imperative to Scale Regenerative Farming Regenerative-organic agriculture encompasses farming principles and practices designed to restore and enhance the farm’s entire ecosystem. It prioritises improving soil health, optimising water cycles, increasing biodiversity, and sequestering carbon, ultimately aiming to produce nutrient-dense food while working in harmony with nature.Currently, such regenerative practices are implemented on approximately 15% of global cropland. According to World Economic Forum, to meet climate goals and ensure food system resilience, this figure ideally needs to increase to 40% by 2030.  The way Winther see’s it, one way to encourage regenerative farming expansion is to bring top farmers to the spotlight. Launched in 2025, Top 50 Farmers was inspired by how the gastronomy world transformed chefs into celebrities. Now, the focus shifts from the food we eat and its cooking techniques, to what that food eats: the nutrients in the soil, and the regenerative practices that generate it. The first cohort of farmers ranges from 26 to 70 years old, with farms stretching from a half hectare to 4,000 hectares in size.Too often, regenerative agriculture is perceived as young, modern, small-scale: niche. This can alienate the very farmers we need to engage: the ones who have worked the land for decades, often in conventional systems, who are curious and considering change but may be unsure how to begin their transition.  By amplifying stories across generations, scales, and methods, Top 50 Farmers offers a vision of a regenerative movement that is inclusive, grounded and real.Why does visibility matter?Visibility has tangible economic consequences. When farmers become household names, the value of their produce—and the standards behind it—gain weight. Visibility can lead to policy influence, new markets, and stronger community ties.It also breaks the cycle of anonymity that enables disconnection and devaluation within the food system. As Cristina, our Head of Impact and podcast co-host, put it, “When you’re a farmer that is producing for anonymous consumers through big channels like supermarkets, you’re not necessarily held accountable. It’s very unlikely the consumer will ever be able to trace the product back to you.” But with a name, a face, and a story, the relationship changes, there is commitment and accountability from both sides. Consumers commit to paying fair prices, accepting produce that doesn’t come in standard shapes and sizes, and  farmers commit to delivering the best quality and staying true to their word — they can now be held accountable. The result is a deeper trust and understanding, longer relationships (like adoptions), and eventually better food and more sustainable farming practices. “That’s exactly why models like direct sales, adoption programmes, or agro-tourism matter. They aren’t just marketing tools. They are vehicles for building long-term, reciprocal commitment.” – Analisa WitherRegeneration is a journey, not a destinationAlthough at CrowdFarming we do have our definition of what regenerative agriculture is and how it coexists with the organic certification, there is no consensus across the industry for what makes a farm “regenerative.” There are no red lines, and that’s part of the challenge—and the strength—of the movement.Analisa reminded us that “regenerative is not a destination. It is a mindset, a philosophy, and an approach”. Farmers in the Top 50 are at different points in their journey—some just starting out, others continuing multi-generational practices. What unites them is a willingness to learn, adapt and build with nature. The focus isn’t on perfection, but on direction. The community created allows them to connect, and share their progress. And as we’ve figured out by now, there is no better way to learn about something than to talk about it to somebody who has tried it before you.The path forward: Inspiration and infrastructureOur shared long-term vision is bold but necessary: “Regenerative-organic agriculture will be the industry standard once again”. That will require not only cultural shifts but systemic support. More farmer-focused policies. Better access to knowledge. Tools for financing and cooperation.And visibility.Because the more we see the people who grow our food—not as faceless suppliers but as innovators, entrepreneurs, and role models—the more we understand what’s at stake. Because if the diverse mix of farmers from each cohort gains the confidence to go back to their communities and share what they’ve learned in their journey, that might get the mind shift started for others. “We’re not trying to crown the ‘best’ farmer. There is no best. What matters is showing the breadth of ways people are already regenerating—on a half-hectare in Lithuania or on 4,000 hectares in France. What matters is shining a spotlight, so others can see themselves in the story.” – Analisa Wither