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Society

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Published March 2026

The rise of agro-tourism

In recent years, a growing trend has been sweeping across rural landscapes and urban travellers alike: agro-tourism. This dynamic blend of agriculture and tourism is not only revitalising rural economies, but also offering urban dwellers a unique escape from their concrete jungles. Agro-tourism, allows visitors to experience life on a farm, engage in agricultural activities, and gain a deeper appreciation for where their food comes from. 

Activities can range from picking fruits and vegetables and enjoying farm-to-table meals, to staying in farm accommodations and learning about sustainable farming practices. This form of tourism bridges the gap between urban and rural, offering educational, recreational, and sometimes therapeutic experiences.

But one can’t help but wonder why more and more farmers are opening up their farms to tourists.  The lack of decent income for farmers and unfair market competition (leading to a 24.8% decrease in farms from 2010-2020), has pushed lots of farmers to try to diversify their incomes. Indeed, agro-tourism is a great way of securing a separate source of income that can really make a difference. 

Why is agro-tourism a great idea for your summer holiday?

Sustainability and Eco-Tourism Trends: With increasing awareness of environmental issues, many travellers seek out sustainable and eco-friendly tourism options. Agro-tourism often promotes sustainable farming practices and educates visitors about local ecosystems.

Support for Local Economies: Agro-tourism provides a vital source of income for farmers, helping to sustain and grow local economies. It encourages the preservation of rural landscapes and farming traditions.

Educational Opportunities: Schools and families use agro-tourism as a way to educate children and adults about agriculture, food production, and environmental stewardship.

Health and Wellness: Many agro-tourism activities, such as farm stays and nature walks, offer therapeutic benefits. They provide a peaceful retreat from the stresses of modern life, promoting mental and physical well-being.

Collaboration and Networking: Collaboration among farmers, tourism operators, and local governments can enhance the overall agro-tourism experience. Networks and associations can provide support, share best practices, and promote regional agro-tourism initiatives.

Agro-tourism is more than just a trend; it is a movement that reconnects people with the land and their food sources. By offering authentic, educational, and sustainable experiences, agro-tourism enriches the lives of both visitors and hosts. As it continues to grow, it holds the potential to foster a deeper appreciation for agriculture, support rural economies, and promote environmental stewardship. Whether you’re a farmer looking to diversify your income or a traveller seeking a meaningful escape, agro-tourism opens the door to a world of rich, rewarding experiences.

So who is planning a road trip to visit all of their CrowdFarming adoptions this summer? 

CrowdFarming has released a new feature that allows you to see on a map where all of your adoptions are located!  If you want to see exactly where they are in order to organise the best route for your summer holiday, all you have to do is go to your garden in the user account and switch to the map view. By clicking on each one, you’ll go straight to the adoption detail.

If you have an adoption at CrowdFarming you are automatically entitled to visit your adoption on the farm, whenever you like! So now that the summer days are here, why not organise a fun agro-tourism road trip!

Written by Emilia Aguirre

Emilia Aguirre

Emilia Aguirre is our Awareness & Advocacy specialist — which means she spends her days asking the uncomfortable questions about how our food is grown, priced, labeled, and sold. She hosts What The Field?!, a podcast packed with stories from the ground, hard-hitting research, and conversations with the people shaping the future of food (whether they like it or not).

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Society

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The story of Europe’s almonds

Almonds (Prunus dulcis) have been part of Mediterranean agriculture for centuries. They likely arrived in Europe through trade routes from the Middle East and Persia more than 2,000 years ago, flourishing in dry, sunny regions.Today, Spain is by far the largest European producer, responsible for about 70–80% of the EU’s almond output. They are followed by Italy, Portugal, Greece, and France. The main Spanish regions are Andalusia, Murcia, Valencia and Castilla-La Mancha, where the combination of mild winters and hot, dry summers suits the almond tree perfectly.Most almonds are grown on dry, rocky soils, often on hillsides. These conditions are ideal for rain fed cultivation (the traditional Mediterranean method) which relies almost entirely on natural rainfall.The life cycle of an almond treeAn almond tree starts bearing fruit around its third or fourth year, but only reaches full production after seven to eight years. Once mature, it can produce for up to 40 or 50 years.The cycle begins with blooming in late winter, when pink or white flowers appear before the leaves. Pollination is crucial and typically depends on bees. By spring, the fruit (the almond hull) forms around the shell.Harvest usually takes place between August and October, depending on the region and the variety. When the hull dries and splits open, farmers shake the trees, either manually or with mechanical shakers, to make the almonds fall. They are then dried, hulled, and sometimes shelled before storage or sale.After the harvest, the trees are left to rest. They will soon begin to lose their leaves and enter their winter dormancy, which is an ideal moment for pruning.Water and almonds: not always a thirsty cropAlmonds have gained a reputation for being water-intensive, largely because of crops coming from California, which produces around 80% of the world’s almonds and depends heavily on irrigation.But in Europe, the picture is different. Many farmers in Spain, Italy, and Portugal grow almonds under rain fed (dryland) conditions, using the rainfall typical of the Mediterranean climate. This means the trees adapt to water scarcity, producing smaller but more flavourful nuts.In irrigated systems, farmers use drip irrigation or regulated deficit irrigation, providing water only at critical stages like flowering or kernel development. These methods help balance yield stability with water conservation.The almond market: a global storyGlobally, almond production is dominated by California, followed by Australia and the Mediterranean basin. Europe imports the majority of its almonds, mainly from the United States, which accounts for around 60–70% of the almonds consumed in the EU.Spain exports part of its production, especially high-quality local varieties like Marcona and Largueta, which are prized by pastry chefs and confectioners. However, Europe as a whole remains a net importer as demand for almonds continues to outpace local production.While California focuses on high-volume, standardised kernels, European almonds often highlight flavour diversity, traditional varieties, and origin, catering to premium and traceable markets.How to store and enjoy almondsAlmonds keep best when stored in cool, dry, airtight conditions, away from light and humidity. Whole, unpeeled almonds keep their nutrients longer thanks to their natural skin, which contains antioxidants and fibre.Different formats include: With shell: longest shelf life, natural protection. Shelled with skin: rich in fibre and polyphenols, great for snacking. Blanched (skin removed): smoother texture, ideal for baking. Sliced, ground, or roasted: convenient but shorter shelf life,  best consumed within a few months. For longer storage, almonds can be kept in the refrigerator or freezer, which helps preserve their oils and prevent rancidity. Conclusion: a timeless crop with many tastesAlmonds are part of Europe’s agricultural and culinary heritage. Their story is one of adaptation, to climate, to landscape, and to taste.Next, discover four traditional almond recipes from across Europe, from Spanish “Tarta de Santiago” to German Gebrannte Mandeln, French Tarte Amandine and Italian Pizzicotti.  

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