
Sustainable farming is profitable farming: a chat with Joe Gridley from the Soil Association Exchange
# | April 2024
Published March 2026
Sustainable farming is profitable farming: a chat with Joe Gridley from the Soil Association Exchange
Are you curious about the innovative practices shaping the future of farming? If so, our new podcast episode will be right up your alley. We’re joined by Joseph Gridley the creator of the Soil Association Exchange. A tool to help farmers collect data and implement regenerative farming practices, all while making a profit.
Join us as we delve into insightful conversations, exploring topics ranging from measurement protocols to the intersection of technology and nature. It’s a journey filled with eye-opening revelations and thought-provoking discussions that you won’t want to miss.
In this episode, we take a deep dive into the world of regenerative agriculture, uncovering the challenges and opportunities facing modern farmers. From the importance of soil health to the role of innovative technologies (and the buzz around artificial bees), we cover it all with a blend of curiosity and enthusiasm.
Join us as we ponder the age-old question: “What the field is going on in agriculture?”
But it’s not all serious talk! We also share some juicy book recommendations (Wild Places, anyone?), offer insights into the latest trends in farming technology, and share a few light-hearted moments that are sure to bring a smile to your face.
So whether you’re a regeneration nerd or simply curious about where your food comes from, this podcast episode has something for everyone. Tune in now and embark on a journey to discover the wonders of sustainable farming!
Listen to the episode on all audio streaming platforms and let the conversation begin!
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Written by Emilia Aguirre
Emilia Aguirre is our Awareness & Advocacy specialist — which means she spends her days asking the uncomfortable questions about how our food is grown, priced, labeled, and sold. She hosts What The Field?!, a podcast packed with stories from the ground, hard-hitting research, and conversations with the people shaping the future of food (whether they like it or not).
