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Fork Ranger – Impact of food and consumer behaviour

# | February 2024

min

Published March 2026

Fork Ranger – Impact of food and consumer behaviour


In this new episode of “What the Field?!”, we invited the creator of Fork Ranger, Frank Holleman. More than just an app or cookbook, Fork Ranger is a multifaceted solution to two contemporary challenges: what to do about climate change and what to prepare for dinner each night. Frank Holleman inspires hope in sustainable living, using Fork Ranger to share knowledge in the face of our planet’s most pressing issues. The app seamlessly intertwines climate awareness with culinary exploration.

Unlike certain approaches that inundate us with overwhelming facts, Fork Ranger takes a refreshing stance by focusing on positive, incremental change. Frank understands that the journey to sustainable living is best undertaken one step at a time, steering clear of the daunting statistics that often leave us feeling disheartened. 

At the core of Fork Ranger lies a purposeful blend of bite-sized climate knowledge and delectable, sustainable recipes designed to transform your weekly dinners into an eco-conscious adventure. In this episode, you will also discover why Frank’s favourite movie is none other than “The Lord of the Rings.” and why we should all be a bit more like Hobbits!

Check out their website here to learn more about Fork Ranger and discover how to eat for the climate.

Did you like it? Don’t miss out, you can listen to the full episode on any audio platform.

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Written by Emilia Aguirre

Emilia Aguirre

Emilia Aguirre is our Awareness & Advocacy specialist — which means she spends her days asking the uncomfortable questions about how our food is grown, priced, labeled, and sold. She hosts What The Field?!, a podcast packed with stories from the ground, hard-hitting research, and conversations with the people shaping the future of food (whether they like it or not).

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48 min

Why Regenerative Agriculture makes business sense

#308 | December 2025

What if the future of farming was not only better for biodiversity and soil health, but also a smarter long-term investment? In this episode of What The Field?!, we sit down with Alessia Lenders, Head of Impact at SLM Partners, a pioneering investment firm proving that ecological farming and solid financial performance can go hand in hand.Alessia’s journey into regenerative agriculture did not begin in the fields but in the world of traditional finance. Searching for investment solutions that could genuinely improve biodiversity, she found herself returning again and again to agriculture: one of the biggest drivers of environmental degradation, but also one of the greatest opportunities for change.Today, SLM Partners manages more than 760 million dollars in farmland and forestland across the United States, Australia and Europe. Their approach is simple yet radical: invest in land, partner with skilled farmers, and scale regenerative systems that rebuild soil, protect water and secure long-term productivity.What you will discover in this episode1. The economic logic behind regenerative agricultureAlessia explains why long-term, patient capital fits naturally with regenerative transitions: healthier soils, more diverse revenue streams (including carbon projects in Australia) and more climate-resilient farms. Far from being a financial compromise, regenerative systems can improve profitability by reducing input costs, stabilising yields and tapping into premium and organic markets.2. Why investors are turning to farmlandFarmland behaves differently from stocks and bonds, which makes it an attractive diversifier for institutional investors. SLM adds another layer: regenerative farms that can outperform conventional systems over the long term while delivering measurable environmental impact.3. The crucial role of the farmerSLM’s model is farmer first. They partner with experienced growers who want to expand but lack the capital to acquire land. SLM buys the land, the farmer manages it and both commit to a regenerative transition adapted to local realities. The result is a partnership that supports young farmers, protects landscapes and proves that ecological agriculture can scale.4. A clearer picture through dataFrom soil microbiology to water modelling, biodiversity indicators and carbon estimates, SLM collects an extraordinary amount of data to understand and communicate how landscapes change over time. This allows them to build business models that anticipate droughts, evaluate water security and verify real ecological outcomes.5. Regenerative agriculture is not one size fits allWhether transitioning almond orchards in Spain, grasslands in Australia or mixed farms in the United States, SLM adapts regenerative principles to each context. For some farms, the target is organic certification. For others, it is a regenerative outcome-based approach focused on soil health, biodiversity and long-term resilience.This episode goes deeper than we ever have into the financial mechanics behind regenerative agriculture. It is a rare look at how capital, ecology and farming come together to build food systems that work for both people and the planet.If you have ever wondered whether regenerative agriculture really adds up financially, ecologically or both, this is the conversation you will not want to miss. 

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