{"id":22819,"date":"2025-03-07T13:51:11","date_gmt":"2025-03-07T12:51:11","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/discuter-des-grandes-marques-et-des-grandes-promesses-avec-bastien-sachet-pdg-dearthworm\/"},"modified":"2026-02-17T15:15:48","modified_gmt":"2026-02-17T14:15:48","slug":"discuter-des-grandes-marques-et-des-grandes-promesses-avec-bastien-sachet-pdg-dearthworm","status":"publish","type":"podcast","link":"https:\/\/www.crowdfarming.com\/what-the-field\/podcast\/discuter-des-grandes-marques-et-des-grandes-promesses-avec-bastien-sachet-pdg-dearthworm\/","title":{"rendered":"Discuter des grandes marques et des grandes promesses avec Bastien Sachet, PDG d\u2019Earthworm"},"content":{"rendered":"\r\n\r\n\r\n<p>Dans cet \u00e9pisode de <em>What The Field?!<\/em>, nous nous asseyons avec Bastien Sachet, PDG d\u2019Earthworm, pour explorer si les grandes entreprises tiennent r\u00e9ellement leurs engagements en mati\u00e8re d\u2019agriculture r\u00e9g\u00e9n\u00e9rative\u2014ou si elles se contentent de surfer sur la vague de la durabilit\u00e9. Earthworm est une organisation \u00e0 but non lucratif \u00e0 impact qui travaille sur le terrain pour cr\u00e9er des solutions \u00e9volutives permettant \u00e0 la nature et aux communaut\u00e9s de prosp\u00e9rer. Tout a commenc\u00e9 avec l\u2019engagement de Nestl\u00e9 contre la d\u00e9forestation, prouvant que lorsque les entreprises s\u2019engagent, de r\u00e9els changements peuvent avoir lieu.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Un point cl\u00e9 : Ce ne sont pas les entreprises qui changent, mais les personnes qui les composent<\/strong><br \/><br \/><\/h4>\r\n\r\n\r\n\r\n<p>Bastien nous rappelle que les entreprises ne changent pas d\u2019elles-m\u00eames \u2014 ce sont les individus qui en font partie qui impulsent le changement. Souvent, les efforts de durabilit\u00e9 en entreprise commencent avec une personne d\u00e9termin\u00e9e \u00e0 faire \u00e9voluer les pratiques.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Si les entreprises aiment parler de sant\u00e9 des sols, peu d\u2019entre elles passent r\u00e9ellement \u00e0 l\u2019action. Les agriculteurs ont besoin de soutien financier, de s\u00e9curit\u00e9 \u00e0 long terme et de meilleurs outils pour mesurer leurs progr\u00e8s \u2014 des \u00e9l\u00e9ments qui manquent encore \u00e0 la plupart des engagements d\u2019entreprise. Beaucoup d\u2019entreprises n\u2019adoptent des politiques de durabilit\u00e9 qu\u2019apr\u00e8s une pression publique, des risques juridiques ou des perturbations de leur cha\u00eene d\u2019approvisionnement (ex. : le scandale de l\u2019huile de palme de Nestl\u00e9 avec Greenpeace).<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Pourquoi la sant\u00e9 des sols est la prochaine grande r\u00e9volution ?<\/strong><br \/><br \/><\/h4>\r\n\r\n\r\n\r\n<p>Au-del\u00e0 de la r\u00e9duction de l\u2019empreinte carbone, l\u2019agriculture r\u00e9g\u00e9n\u00e9rative pourrait r\u00e9volutionner la qualit\u00e9 des aliments. Des sols en meilleure sant\u00e9 pourraient produire des cultures plus riches en nutriments \u2014 offrant ainsi aux entreprises une nouvelle raison puissante d\u2019investir dans la r\u00e9g\u00e9n\u00e9ration des sols.<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<p>Pr\u00eat \u00e0 d\u00e9couvrir si les plus grandes marques du monde mettent vraiment les mains dans la terre ? \u00c9coutez le dernier \u00e9pisode de <em>What The Field?!<\/em> et laissez Bastien tout vous expliquer ! \ufe0f<\/p>\r\n<p><a href='https:\/\/whatthefield.buzzsprout.com\/1968536\/episodes\/16751201-big-brands-and-big-promises-a-chat-with-earthworm-ceo-bastien-sachet' target='_blank' class='btn-go-to' video-url='https:\/\/whatthefield.buzzsprout.com\/1968536\/episodes\/16751201-big-brands-and-big-promises-a-chat-with-earthworm-ceo-bastien-sachet'><p>\u00c9coutez sur votre plateforme audio<\/p><div class='icon'>\n\t\t\t\t\t\t<svg width='36' height='36' viewBox='0 0 36 36' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n\t\t\t\t\t\t<path d='M11.6352 24.3598L24.3631 11.6319M24.3631 11.6319L15.8779 11.6319M24.3631 11.6319L24.3631 20.1172' stroke='#FAFAFA' stroke-width='3' stroke-linecap='round'\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div><\/a><br \/><br \/><\/p>\r\n<a href='https:\/\/www.youtube.com\/watch?v=Zk-AXWYCqAY&amp;feature=youtu.be' target='_blank' class='btn-go-to' video-url='https:\/\/www.youtube.com\/watch?v=Zk-AXWYCqAY&amp;feature=youtu.be'><p>Regardez ici<\/p><div class='icon'>\n\t\t\t\t\t\t<svg width='36' height='36' viewBox='0 0 36 36' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'>\n\t\t\t\t\t\t<path d='M11.6352 24.3598L24.3631 11.6319M24.3631 11.6319L15.8779 11.6319M24.3631 11.6319L24.3631 20.1172' stroke='#FAFAFA' stroke-width='3' stroke-linecap='round'\/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/div><\/a>\r\n\r\n\r\n","protected":false},"author":174,"featured_media":55562,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22819","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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