{"id":15715,"date":"2019-11-07T17:35:59","date_gmt":"2019-11-07T16:35:59","guid":{"rendered":"https:\/\/www.crowdfarming.com\/sin-categoria\/del-win-win-al-win-win-winner\/"},"modified":"2025-12-19T15:58:08","modified_gmt":"2025-12-19T14:58:08","slug":"del-win-win-al-win-win-winner","status":"publish","type":"post","link":"https:\/\/www.crowdfarming.com\/what-the-field\/sociedad\/del-win-win-al-win-win-winner\/","title":{"rendered":"Del Win-Win al Win-Win-Winner"},"content":{"rendered":"\n<p>La estrategia del Win &#8211; Win es la f\u00f3rmula comercial m\u00e1s utilizada de nuestro tiempo para convencernos de una compra o para que firmemos un contrato. Se supone que en un escenario Win &#8211; Win las dos partes salen beneficiadas. Es habitual que la parte que primero utiliza esta expresi\u00f3n en una negociaci\u00f3n sea la que decida lo que la otra parte tiene que ganar. Un comercial que tenga esta expresi\u00f3n muy trillada siempre se esforzar\u00e1 en describir mucho m\u00e1s en detalle lo que la otra parte gana, antes que su propia parte.<\/p>\n\n\n\n<p><br>No est\u00e1 claro en qu\u00e9 momento se empez\u00f3 a utilizar esta f\u00f3rmula tan alegremente pero lo que s\u00ed parece m\u00e1s claro es que esta f\u00f3rmula se empieza a quedar coja. El Win &#8211; Win no contempla que nuestra decisi\u00f3n de compra incorpore una tercera parte que tambi\u00e9n se beneficie de la compra o del acuerdo.<br><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> Muchos de los proyectos m\u00e1s chulos que nacen hoy en d\u00eda no s\u00f3lo tienen al consumidor en mente sino tambi\u00e9n a la sociedad y el medioambiente. Creo que se est\u00e1 convirtiendo en una condici\u00f3n casi obligatoria para convertirse en un proyecto exitoso.  Y esto me hace tener una visi\u00f3n optimista del futuro. Es genial ver c\u00f3mo hoy en d\u00eda el \u00e9xito de un proyecto no va exclusivamente acompa\u00f1ado de su rentabilidad sino del impacto que genera en otras magnitudes como, por ejemplo, el empleo o la huella de carbono. <\/p><\/blockquote>\n\n\n\n<p><br>En una sociedad sana los consumidores deben tener el poder de informarse sobre c\u00f3mo, d\u00f3nde y por qui\u00e9n se ha producido lo que est\u00e1n comprando. Este poder les permite no s\u00f3lo cubrir sus necesidades sino tambi\u00e9n generar un impacto con sus acciones.&nbsp;<\/p>\n\n\n\n<p><br>Para que el impacto sea profundo y sostenible en el tiempo no deber\u00eda nacer para preparar una campa\u00f1a de marketing. Debe ser parte del ADN de la empresa (o de un proyecto) y ser palpable en todas las \u00e1reas de la actividad. Esto no significa que una empresa no pueda \u201calardear\u201d (siempre humildemente) y compartir con sus clientes el impacto generado por su actividad. <strong>Compartir datos y la forma de obtenerlos es un signo de transparencia que enriquece a nuestra sociedad.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.crowdfarming.com\/what-the-field\/wp-content\/uploads\/2025\/12\/ilustracic3b3n-win-win-winner-def-5.jpg\" alt=\"La ilustraci\u00f3n del concepto Win-Win-Winner de CrowdFarming\" class=\"wp-image-126\"\/><\/figure>\n\n\n\n<p>Enumero aqu\u00ed algunas empresas o proyectos que desde fuera se nota que tienen un impacto muy interiorizado:<br><br>  <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/toogoodtogo.es\/es\" target=\"_blank\">Too Good To Go<\/a>: esta app lucha contra el desperdicio de alimentos en destino. Los establecimientos que venden comida ofrecen su excedente a un precio m\u00e1s reducido a trav\u00e9s de esta app. <br><br>  <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/auara.org\/\" target=\"_blank\">Auara<\/a>: empresa social que vendiendo agua financian proyectos de acceso a agua potable para quienes m\u00e1s lo necesitan. Adem\u00e1s acaban de sacar un nuevo producto de bebida ecol\u00f3gica con ingredientes de comercio justo que tiene muy buena pinta. <br><br>   <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/proyectolosaires.com\/que-es-proyecto-los-aires-oleoturismo-y-aceite-oliva-online\/\" target=\"_blank\">Proyecto Los Aires<\/a>: dos j\u00f3venes bi\u00f3logos que se dedican a la oleicultura y que viven no s\u00f3lo de vender el aceite sino de formar a los consumidores. La formaci\u00f3n del consumidor. <br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La estrategia del Win &#8211; Win es la f\u00f3rmula comercial m\u00e1s utilizada de nuestro tiempo para convencernos de una compra o para que firmemos un contrato. Se supone que en un escenario Win &#8211; Win las dos partes salen beneficiadas. Es habitual que la parte que primero utiliza esta expresi\u00f3n en una negociaci\u00f3n sea la [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":15717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[504],"tags":[],"class_list":["post-15715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sociedad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Del Win-Win al Win-Win-Winner - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfarming.com\/es\/what-the-field\/sociedad\/del-win-win-al-win-win-winner\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Del Win-Win al Win-Win-Winner - WTF\" \/>\n<meta property=\"og:description\" content=\"La estrategia del Win &#8211; Win es la f\u00f3rmula comercial m\u00e1s utilizada de nuestro tiempo para convencernos de una compra o para que firmemos un contrato. Se supone que en un escenario Win &#8211; Win las dos partes salen beneficiadas. 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