{"id":22603,"date":"2023-04-25T18:00:32","date_gmt":"2023-04-25T16:00:32","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/b-corp-greenwashing-o-cambio-real\/"},"modified":"2023-04-25T18:00:32","modified_gmt":"2023-04-25T16:00:32","slug":"b-corp-greenwashing-o-cambio-real","status":"publish","type":"podcast","link":"https:\/\/www.crowdfarming.com\/what-the-field\/podcast\/b-corp-greenwashing-o-cambio-real\/","title":{"rendered":"B Corp &#8211; \u00bfGreenwashing o cambio real?"},"content":{"rendered":"\n<p>B Corp es una certificaci\u00f3n mundial que acredita el impacto social y medioambiental de una empresa, con el objetivo de cambiar el sistema econ\u00f3mico hacia la responsabilidad y un mayor enfoque comunitario.&nbsp; Cada vez son m\u00e1s los consumidores conscientes que buscan la \u201cB\u201d en sitios web y productos para determinar si una empresa es sostenible. Pero, \u00bfcon qu\u00e9 facilidad se otorga la certificaci\u00f3n? \u00bfQu\u00e9 significa realmente B Corp?&nbsp; \u00bfY c\u00f3mo se aseguran de que no se utilizan para el ecoblanqueo?<br><br>Mar\u00eda Correa, responsable de Comunicaci\u00f3n y Participaci\u00f3n Comunitaria de B Lab Europe, responde a todo esto y mucho m\u00e1s en un sincero debate sobre las ventajas y limitaciones de B Corp tanto desde el punto de vista de la empresa como del consumidor.&nbsp;&nbsp;<br><br><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"B Corp - Greenwashing or game changer? - WTF?! S2 Ep.6\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/XqsDnHcIS4I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><br>Escucha el podcast para descubrir todo lo que necesitas saber sobre el sello B Corp y lo que representa.<br><br>Puedes descargar los episodios de nuestro podcast en formato de audio en todas las plataformas de streaming habituales (Spotify, ApplePodcasts, lo que quieras) o\u00a0<strong><a href=\"https:\/\/whatthefield.buzzsprout.com\/\">aqu\u00ed.<\/a><\/strong><\/p>\n","protected":false},"author":211,"featured_media":22604,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22603","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B Corp - \u00bfGreenwashing o cambio real? - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfarming.com\/es\/what-the-field\/podcast\/b-corp-greenwashing-o-cambio-real\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B Corp - \u00bfGreenwashing o cambio real? - WTF\" \/>\n<meta property=\"og:description\" content=\"B Corp es una certificaci\u00f3n mundial que acredita el impacto social y medioambiental de una empresa, con el objetivo de cambiar el sistema econ\u00f3mico hacia la responsabilidad y un mayor enfoque comunitario.&nbsp; Cada vez son m\u00e1s los consumidores conscientes que buscan la \u201cB\u201d en sitios web y productos para determinar si una empresa es sostenible. 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