{"id":14305,"date":"2019-11-07T17:35:59","date_gmt":"2019-11-07T16:35:59","guid":{"rendered":"https:\/\/www.crowdfarming.com\/sin-categoria\/from-win-win-to-win-win-winner\/"},"modified":"2025-12-19T13:40:43","modified_gmt":"2025-12-19T12:40:43","slug":"from-win-win-to-win-win-winner","status":"publish","type":"post","link":"https:\/\/www.crowdfarming.com\/what-the-field\/crowdfarming\/from-win-win-to-win-win-winner\/","title":{"rendered":"From Win-Win to Win-Win-Winner"},"content":{"rendered":"\n<p>The Win-Win strategy is the most widely used business formula today to convince us to sell or to secure the signing of a contract. It suggests that in a Win-Win scenario both parties are beneficiaries. However, often, the first to use this expression in a negotiation is the one who decides what the other participant must win. A salesperson with this over-used expression will always try to describe in much more detail what the other party gains, rather than his\/her own part.<\/p>\n\n\n\n<p><br>It is not clear at what point this formula began to be used so often, but one thing is certain, it is beginning to become obsolete. The Win-Win does not consider that a third party may also benefit from an agreement or purchase between two parties.<br><br><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Many of today&#8217;s interesting projects have not only the consumer in mind but also society and the environment. I believe this criterion has become an almost mandatory condition for a project to become successful, and this gives me an optimistic view of the future. It is gratifying to see how today the success of a project is currently judged not only by its profitability but also by the impact it generates globally, such as employment or on the carbon footprint.<\/p><\/blockquote>\n\n\n\n<p><br>In a healthy society, consumers must have the right to inform themselves about how, where and by whom the production of what they buy was made. This allows consumers to add a positive impact to their purchase, initially motivated by necessity.&nbsp;<\/p>\n\n\n\n<p><br>For the impact to be profound and sustainable over time it should not be the result of a marketing campaign. It must be part of the company\u2019s (or project\u2019s) DNA and be visible in all areas of its activity. This does not mean that a company cannot &#8220;promote itself&#8221; (always with humility) and communicate with its customers the positive impact generated by their activity. <strong>Sharing data and explaining how it was obtained is proof of transparency that enriches our society.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.crowdfarming.com\/what-the-field\/wp-content\/uploads\/2025\/12\/ilustracic3b3n-win-win-winner-def-1.jpg\" alt=\"Illustration of CrowdFarming's Win-Win-Winner concept\" class=\"wp-image-76\"\/><\/figure>\n\n\n\n<p>Here is a list of some companies or projects which from the outside have a very internalized impact:<br><br>   <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/toogoodtogo.es\/es\" target=\"_blank\">Too Good To Go<\/a>: this app fights food waste at the destination. Food stores offer their surplus at a lower price through this app.<br><br>   <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/auara.org\/\" target=\"_blank\">Auara<\/a>: a social enterprise that sells water to finance projects that provide access to drinking water for those who need it most. They have also just released a new organic beverage product with fair trade ingredients that looks very good.<br><br>   <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/proyectolosaires.com\/que-es-proyecto-los-aires-oleoturismo-y-aceite-oliva-online\/\" target=\"_blank\">Proyecto Los Aires<\/a>: two young biologists who are dedicated to olive cultivation and who live not only by selling oil but also by training consumers. Consumer education.<br><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Win-Win strategy is the most widely used business formula today to convince us to sell or to secure the signing of a contract. It suggests that in a Win-Win scenario both parties are beneficiaries. However, often, the first to use this expression in a negotiation is the one who decides what the other participant [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":14307,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-14305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfarming"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Win-Win to Win-Win-Winner - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crowdfarming.com\/en\/what-the-field\/crowdfarming\/from-win-win-to-win-win-winner\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Win-Win to Win-Win-Winner - WTF\" \/>\n<meta property=\"og:description\" content=\"The Win-Win strategy is the most widely used business formula today to convince us to sell or to secure the signing of a contract. It suggests that in a Win-Win scenario both parties are beneficiaries. 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Como cofundador de CrowdFarming y agricultor, divide su tiempo entre la oficina y el campo. 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