{"id":22454,"date":"2023-04-25T18:00:32","date_gmt":"2023-04-25T16:00:32","guid":{"rendered":"https:\/\/www.crowdfarming.com\/podcast\/b-corp-greenwashing-or-game-changer\/"},"modified":"2026-01-16T12:42:42","modified_gmt":"2026-01-16T11:42:42","slug":"b-corp-greenwashing-or-game-changer","status":"publish","type":"podcast","link":"https:\/\/www.crowdfarming.com\/what-the-field\/en\/podcast\/b-corp-greenwashing-or-game-changer\/","title":{"rendered":"B Corp &#8211; Greenwashing or game changer?"},"content":{"rendered":"\r\n<p>B Corp is a global certification that certifies the social and environmental impact of a company, aiming to change the economic system towards accountability and a stronger community focus.\u00a0 More and more conscious consumers are looking out for the circled B on websites and products to determine whether a company is sustainable. But how easily is the certification handed out? What does B Corp really stand for?\u00a0 And how do they make sure that they&#8217;re not being used for greenwashing?<br \/><br \/><br \/>Maria Correa, Head of Communications and Community Engagement at B Lab Europe answers all of this and more in a candid discussion about the advantages and limitations of B Corp from both a company and a consumer perspective.\u00a0\u00a0<br \/><br \/><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\r\n<div class=\"wp-block-embed__wrapper\">https:\/\/youtu.be\/XqsDnHcIS4I<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Tune in to find out all you need to know about the B Corp label and what it stands for.<\/p>\r\n\r\n\r\n\r\n<p><br \/><br \/>You can download the episodes of our podcast in audio format on all of the usual streaming platforms (Spotify, ApplePodcasts, you name it) or\u00a0<a href=\"https:\/\/whatthefield.buzzsprout.com\/\"><strong>here<\/strong><\/a>.<\/p>\r\n","protected":false},"author":211,"featured_media":55264,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"categories":[],"class_list":["post-22454","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B Corp - Greenwashing or game changer? - WTF<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdfarming.com\/es\/what-the-field\/podcast\/b-corp-greenwashing-or-game-changer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B Corp - Greenwashing or game changer? - WTF\" \/>\n<meta property=\"og:description\" content=\"B Corp is a global certification that certifies the social and environmental impact of a company, aiming to change the economic system towards accountability and a stronger community focus.\u00a0 More and more conscious consumers are looking out for the circled B on websites and products to determine whether a company is sustainable. 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