Hello! My name's Loreto and I'm 21 years old, the youngest of three sisters, and I'm going to present this project to you. I'm from Valencia and when I was seventeen years old, I went off to Madrid to do a degree and enjoy new experiences. Although it sounds like a cliché, I love to travel and experience situations that are only found in different countries and cultures. In fact, I even spent eight months studying in Colombia.
When I finished my degree, I was lucky enough to work for four years at a Big Four (accounting) with a team of incredible people. In mid-2019, I started to have concerns about my father's work and although I mentioned this to him, I was very happy at my company and I wasn't ready to give everything up. He had the idea that I could combine both things, so I started working on the farm at the weekends. Although I didn't see the point at the time, it was the best decision we could have made, as it confirmed what I already thought: I needed a change and I loved working the land. As a result, my 'departure' from the company and from Madrid wasn't a sudden change, but a very reasoned choice, and it was exactly what I needed. It was very hard for me to leave my family behind. Now I'm here, my adventure is beginning with CrowdFarming and all of you.
Since I started in agriculture, I've always thought that the industry needs more visibility and that consumers need to know about the fruit and veg that they see in supermarkets. We need to be more aware of what we eat, how it's produced, and with which products. And, above all, we need to reduce the consumption of processed food. That's why when CrowdFarming called and explained how it works, I realised that we had common goals and I didn't have a second thought about telling our story and taking part in the project.
It's impossible now for me to spend all the time that I'd like with the farm, as I need to combine everything with other projects. Although this is the current situation, I'm juggling around other projects so that in the (very!) near future, I can spend 100% of my time on it.
However, I'm extremely happy with the togetherness of our team. And thanks to technological advances, the technicians and I can be in touch around the clock.
We joined CrowdFarming because we wanted to present our work to people, making them part of the evolution of kiwis, and - above all - showcasing the team that makes our kiwis reach your table.