I am Aurélien Pourcel, the fourth generation on the Lacay farm. Since I was a child, I wanted to come and work on the family farm but while bringing added value. Passionate about business, with my sister I developed the sale on the farm. After my business studies, I went to live in Australia for a year. I was able to discover a new country and a new way of working. Then I went to work in England for a few months to finally come back to my roots on the family farm to develop the commercial part. This was also in response to a desire to break away from the traditional distribution channels and to be able to sell our products directly to the consumer. Today we control our product from production to the sale to our customers and it is a real pleasure to be able to exchange about our profession with outside people. My mother, Claire, is in charge of the processing part of the farm, my father, Patrick, is in charge producing the prunes. Together with my sister, I take care of the administrative tasks as well as the sale of the products. Even if working as a family is never easy, we have found a balance that allows us to move forward together with the same vision.
CrowdFarming is the perfect answer to this vision of wanting to get closer to our consumers and to offer them a traditional quality that cannot be found in supermarkets. CrowdFarming gives us the chance to offer our products to a large community of people which would have been impossible without all our efforts to develop our activities.