From early on, Sergio helped his father cultivate oranges. His romance with agriculture and especially with the cultivation of oranges has ever since outlasted a couple of ups and downs. When he was still a boy, he loved to join his father in checking the irrigation hoses and climbing the tractor. Later came a time when he preferred to go out with his friends and escaped working the fields as often as he could. His father didn’t pressure him, but always liked to point out that without work and effort there is no reward, no fruit. Slowly but surely Sergio started to enjoy what he was doing and it was him that offered his father to dedicate himself to the fields and earn a living with it. Today, Sergio has become an „alma mater“ of the orange trees planted in Jardín del Gordo. After some time it became clear to Sergio that if he wanted to make a living off the fields, he would have to not only care about the cultivation but also about finding ways that allow a direct sale of the fruits to the final consumer. For many years his father had to sell his oranges in the traditional market for a price below his expenses for production. In 2017 Sergio decided to unite with CrowdFarming and began to prepare his finca of orange trees to put them up for adoption. „Entering CrowdFarming has not only changed our way to cultivate but also our motivation to do our daily work, caring for the oranges trees of „Jardín del Gordo“. Knowing for whom you cultivate and being able to send the oranges when they have reached their best stage is very rewarding.“